Comments for Carbon Design https://carbondesign.com/ Carbon Design | Audience Insights and Personality Based Marketing Fri, 01 Apr 2022 06:02:55 +0000 hourly 1 https://wordpress.org/?v=6.9.4 Comment on New E-Book on Personality Based Marketing by New Developments in B2B Marketing - stackmarket https://carbondesign.com/2021/new-e-book-on-personality-based-marketing/#comment-19 Fri, 01 Apr 2022 06:02:55 +0000 https://carbondesign.com/?p=13816#comment-19 […] “driven by individuals’ personal motivations, not titles or roles.” Check out their ebook, The Power of Personality.  For another, Leela Gill of xiQ, Inc. claims a 24% improvement in close rates with their […]

]]> Comment on New E-Book on Personality Based Marketing by Virtual #B2SMBI Forward 22 Conference NOW Available OnDemand! https://carbondesign.com/2021/new-e-book-on-personality-based-marketing/#comment-18 Tue, 08 Mar 2022 09:19:28 +0000 https://carbondesign.com/?p=13816#comment-18 […] For more information on Personality Based Marketing” download our e-book Carbon Quadrants. […]

]]> Comment on Do We Need Outbound Sales Anymore? by The State of Sales and Marketing with CEO, Scott Gillum, and Special Guest, Brent Adamson - Carbon Design https://carbondesign.com/sales/do-we-need-outbound-sales-anymore/#comment-15 Fri, 16 Apr 2021 08:09:57 +0000 http://carbondesign.com/?p=2069#comment-15 […] conversation of “Do we really need outbound sales anymore?” continued with another lively interview, this time featuring special guest, Brent Adamson. Brent is […]

]]> Comment on How AI Personality Profiling is Uncovering 3 Drivers of Poor Campaign Performance by Gartner Blog Network https://carbondesign.com/insights/2020/how-ai-personality-profiling-is-uncovering-3-drivers-of-poor-campaign-performance/#comment-14 Tue, 02 Feb 2021 13:23:11 +0000 http://carbondesign.com/?p=7143#comment-14 […] Scott had seen the Webinar I did with Derry Finkeldey titled “The B2B Buying Myths That Are Costing You Business” (link takes you the replay–available to anyone), where I talked (as I almost always do, about some of the ETA insights).   Scott reached out and quickly made the case that marketing needs to be focused on personalities too (he calls it, duh, “Personality Based Marketing“). […]

]]> Comment on Scott’s Interview with Author Carlos Hidalgo on “The UnAmerican Dream” by Our Top Four Posts of 2019 - Carbon Design https://carbondesign.com/entrepreneurship/scotts-interview-with-author-carlos-hidalgo-on-the-unamerican-dream/#comment-13 Mon, 03 Aug 2020 14:51:13 +0000 http://carbondesign.com/?p=1934#comment-13 […] Read more and watch the interview here. […]

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