The Objective

For eight years, Unanet and CohnReznick have collaborated to produce the GAUGE Report, a trusted resource for the government contracting (GovCon) industry. The 2024 edition, Balancing Efficiencies & Compliance with AI Insights, offers deep industry analysis based on feedback from 1,255 professionals, including 50% C-level executives. The report explores how AI can help firms win federal contracts while maintaining compliance and efficiency.

With the growing complexity of the GovCon landscape, Carbon Design partnered with Unanet to reimagine the GAUGE Report’s presentation, ensuring the insights were not only accessible but also compelling and actionable. Our goal was to create a highly engaging, data-driven, and visually enhanced resource that would drive impact, downloads, and brand engagement.

The Result

By refining the GAUGE Report’s design, narrative, and promotion strategy, Carbon Design helped Unanet establish the report as an indispensable industry resource. The integration of AI-driven insights and enhanced storytelling positioned Unanet as a thought leader in GovCon, while the strategic distribution ensured greater reach and impact.

With an emphasis on both clarity and engagement, Carbon Design successfully transformed the GAUGE Report into more than just an annual benchmark—it became a must-have tool for government contractors navigating an evolving landscape.

The Objective

Trextel, former Managed Service Provider (MSP) turned Managed Services as a Service (MSaaS) provider, sought Carbon’s expertise to refine and reposition its brand identity and messaging in the market.

The Result

The outcome was a well-defined brand system with precise positioning in a niche market. Trextel now presents itself with the authority and professionalism of a leading MSaaS provider. The market has responded positively, resulting in a robust pipeline and increased attention to Trextel’s offerings.