Case Study

Brand Repositioning for
MSP turned MSaaS Provider

The Objective

Trextel, former Managed Service Provider (MSP) turned Managed Services as a Service (MSaaS) provider, sought Carbon’s expertise to refine and reposition its brand identity and messaging in the market.

The Solution

Carbon guided the Trextel team through a comprehensive rebranding journey. This included the creation of a new logo, redefined brand positioning, and updated messaging to align with their MSaaS focus. The project also encompassed the development of engaging content, a redesigned website with a dedicated MSP resource center, and the design of email/newsletter templates. Additionally, Carbon produced a suite of print and digital sales and marketing assets to support Trextel’s new brand identity.

Visit Trextel Website

The Result

The outcome was a well-defined brand system with precise positioning in a niche market. Trextel now presents itself with the authority and professionalism of a leading MSaaS provider. The market has responded positively, resulting in a robust pipeline and increased attention to Trextel’s offerings.

Increased Website Traffic

345%

Increased
Open
Rates

70%

Increased
Click Thru
Rates

50%

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