Carbon Design | Audience Insights and Personality Based Marketing

Meet the Team

We hail from some of the biggest and brightest agencies and consultancies. A collection of thinkers and doers who are seeking a better way to work. One that gives us great autonomy, a sense of purpose and an opportunity to master or apply our craft.

Experts in our craft

Our Team

Scott Gillum

Founder & CEO

Scott is the Founder of Carbon Design and the former head of the Washington, DC office for gyro. The largest B2B agency in the world, and Ad Age’s 2016 B-to-B Agency of the Year. Scott is a columnist for MediaPost and his articles have appeared in Forbes, Fortune, Adage, and more.

Dori Pitzner

Solution Architect, Content

Dori Pitzner loves to work with smart, passionate people. As a B2B marketing writer, she relies on her branding, strategy and sales experience to help startups and growth businesses accelerate their success in the fewest words possible.

Steve Wolf

Solution Architect, Insights

Steve is a seasoned market researcher and marketing strategist who approaches research with a business mindset. He helps clients understand their industry environment and buyer needs, and translates findings into actionable solutions.

Jennifer Dusenberry

Solution Architect, Buyers

Jennifer Dusenberry is an experienced marketing strategist who helps organizations find a clear path for connecting. Equal parts dot connector and idea generator, she specializes in uncovering what buyers fundamentally need and want—and how to deliver an experience that motivates engagement.

Ryan DeShazer

Solution Architect, Performance

Ryan DeShazer is an accomplished marketing professional with fifteen years of agency experience in the fields of search engine marketing, social media marketing, and data analytics.

Amy Poersch

Solution Architect, Strategy

Amy Poersch is a marketing and strategy consultant with 15+ years of experience helping clients with go-to-market strategy, integrated marketing planning, customer engagement, demand generation, and digital marketing.

Jesse Conner

Solution Architect, Experience

Jesse Conner is a User Experience Strategist. She is both a graduate of and former instructor at the General Assembly User Experience Design Intensive (UXDI) program in New York, NY.

Glen Drummond

Solution Architect

Glen is a marketing and innovation strategist and educator. He is a co-founder of Carbon Design and serves as Chief Innovation Officer of B2B marketing agency, Quarry. Most recently he founded Post-Carbon Pathfinders, a strategy practice specialized for the innovators who are building a more sustainable world.

Patrick Kehoe

Solution Architect, Marketing

Patrick is a results-driven executive with a proven track record defining and implementing go to market strategies, driving demand, and building scalable marketing capabilities. He brings 25+ years of experience across industries with specializations in cybersecurity, SaaS, and professional services. Core competencies include growth strategy, digital demand gen, partnerships, and solutions marketing. Patrick was most recently the Chief Marketing Office of Coalfire.

Carolyn Perret

Solution Architect, Projects

With over fifteen years in marketing and advertising across client and agency sides, Carolyn offers considerable insights and through-the-line experience on a global and local level. Carolyn worked on some significant digital, direct and mobile campaigns for the likes of Ford, Jaguar-Land Rover, Nokia and Telefonica.

Antonio Ramirez

Solution Architect, Platforms

Entrepreneur, founder and user experience visionary highlighting the best of both LATAM and USA markets. With over 20+ years of experience in both technical and design background. He has a particular interest in understanding what makes communication work. What the human drivers are. What builds brands and businesses.

Bob Ray

Solution Architect, Partnerships and Investments

Prior agency CEO and strategic marketing leader in the technology industry, Bob has been focused on helping brands build sustainable growth for the last three decades. He now focuses on working with clients on how to build their brand and demand campaigns with the right partners and investments. This includes evaluating marketing platforms to future proof success, building relationships with publishers for unique programs, and creating joint go-to-markets with sports and entertainment brands.

Katherine (Kat) Brown

Solution Architect, Growth

With a decade of experience in advertising account management and operations, Kat brings a talent and passion for process and organization to Carbon Design.

Richard Lefkowitz

Solution Architect, Platforms

Richard Lefkowitz is an award-winning, leading advertising executive with cross-functional expertise in Media and Marketing. With an industry-wide reputation for skills in negotiating win/win deals, Richard’s proven track record of driving unprecedented results combines big-picture strategic planning, innovation, and creativity with strong business and relationship management expertise, in-depth understanding of consumers and markets, and his outstanding relationship-building and negotiation abilities.

Brian Distefano

Solution Architect, Creative Director

Brian brings 20+ years of agency experience in B2C, B2B, fintech, and the scientific and medical verticals across all platforms and media types. Brian earned his MBA from Boston University in order to complement his creative and branding skills with a strong business and strategic mindset. He’s also got a strong entrepreneurial mindset as he started and operates a thriving microbrewery as a side gig.

JOAN WORTMANN

Solution Architect, Clients

With over 10 years in agency account management, Joan offers a passion for project management, organization, and relationship building. She has worked for agencies including Droga5, BBDO and Leo Burnett, and has managed accounts both on a national and global level.

PATTIE KUSHNER

Solution Architect, Strategic Communications

Pattie is an accomplished strategic communications expert, advising Fortune 500 companies and global non-profits. She led communications for Labcorp and Mayo Clinic during COVID-19. Pattie is known for her critical thinking and creative problem-solving skills, co-creating the Page Society’s brand guide. A graduate of Wright State University, she’s an avid hiker who embraces challenges.

NAHEED SOMJI

Solution Architect, Social Media

With over a decade of experience in digital marketing and social media management, Naheed Somji understands how to help brands connect with their target audiences online. He builds social and digital strategies based on analytics and qualitative insights.