Live Webinar Series
Using AI Enabled
Personality Based Marketing
to Design ABM Programs
Part 1 //
Using AI Insight on Personalities to Improve Positioning and Messaging
NOVEMBER 19, 2024
12:00 pm EST
Part 2 //
Understanding Online and Offline Behavior to Identify Real Buyers and Influencers
DECEMBER 10, 2024
2:00 pm EST
Scott Gillum
Founder & CEO
Carbon Design
Brandon Kim
VP of Go-To-Market
Crystal
About The Webinar Series //
// About Personality Based Marketing
Over the last five years, Scott and his team have used AI tools to build Carbon Quadrant, a personality based marketing platform. PBM has been used to improve the performance of ABM and acquisition campaigns, lead gen and nurturing, and Enterprise account management. Customers have seen dramatic improvements in list and campaign performance, along with sales effectiveness. Learn more by attending our PBM webinars on November 19 and December 3.
// What You’ll Learn by Attending the Webinar
Why marketing performance is so hard to improve
The 65/75 Rule
and how it applies to B2B marketing
How different personalities respond to marketing outreach and assets
How to build messaging for your ABM programs that resonate with your targets
// Perfect for:
- Sales Ops
- Business Development
- ABM Programs
- Demand Generation
- Campaign Management
