Carbon Design | Audience Insights and Personality Based Marketing

Discover Your Life/Work Balance

Work Where, When and How You Want

At Carbon Design, we’re relentlessly pursuing new, and better ways to solve today’s marketing, and work issues. Whether it’s our talent, or our client’s audiences, we have created better ways to work, communicate, and to connect with people.

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Our Services

Innovative, AI-Driven Insights and Solutions

Proprietary and provocative, our positioning and messaging process enables clients to better connect with audiences and create differentiated offerings. Learn how to stand out in the crowd.

Our AI-enabled personality-based marketing solution allows us to sell to people not accounts. Learn how to take your ABM program to the next level.

Our Clients

Trusted by World-Class Companies

Our Work

Innovation Center

LinkedIn Influencer Marketing

Read about the breakthrough work that lead to a client’s ability to connect employee online social influence to offline business performance

Audience Driven Marketing

Learn how the discovery of a prominent customer personality can change a company’s marketing strategy and approach

Personality-Based Marketing

Find out how the different personality types of your audience can impact the success of marketing campaigns and activities

Our Thinking

Carbon Insights

Artificial Intelligence + Human Intelligence = Success, or is it Artificial Intelligence – Human Intelligence = Failure?

As previously published on 6/28/23 in MarTech By Scott Gillum Estimated read time: 5 Minutes What if they are wrong? When responding to questions...

The Future Of Selling

Face to face meetings are dead, at least for the foreseeable future. Companies have invested in sales enablement platforms without seeing a...

The Machine of More

by Scott GillumEstimated read time: 5 minutes People, we have a people problem. The US unemployment rate once again hit a 50 year low at 3.5 percent...

Life-Work Balance and The Pursuit of Happiness

We really didn’t know what we were doing to start -- still not absolutely sure now. All we had to go on was a folder full of research and some...

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Join Our Team

Creative Thinkers & Doers Wanted.

What is full-time employment now?

Is it still literally a “time boxed” definition of 5 eight hour days a week, spent in a work environment? At Carbon Design we believe part-time can be full-time, if that’s the amount of time you choose to work.

Join us and define your own work hours, by customizing your work week and what it means to be “fully” employed.

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Meet The Team

The Talent of Carbon Design

With an average tenure of 16 years, our team gets to work quickly. No ramping up junior client team members on your dime. Our talent has been there, done that, and live to tell us how to do it better. If you’re thinking about joining us, click the button below to check out the background and experience of our team.

Meet Carbon