Carbon Design | Audience Insights and Personality Based Marketing

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Know your buying group better than ever before.

An unprecedented perspective into the personalities that drive buying decisions.

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We perfected work-life balance before it was cool.

Join a talented group of marketing, sales, and creative professionals who work on their terms.

Join Carbon

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Break through the noise
with a platform built for Performance Based Marketing

Connect with buyers on a deeper level and better understand the key drivers of the buying decision.

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Discover Your Life/Work Balance

Work Where, When and How You Want

At Carbon Design, we’re relentlessly pursuing new, and better ways to solve today’s marketing, and work issues. Whether it’s our talent, or our client’s audiences, we have created better ways to work, communicate, and to connect with people.

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Our Services

Innovative, AI-Driven Insights and Solutions

Proprietary and provocative, our positioning and messaging process enables clients to better connect with audiences and create differentiated offerings. Learn how to stand out in the crowd.

Our AI-enabled personality-based marketing solution allows us to sell to people not accounts. Learn how to take your ABM program to the next level.

Our Clients

Trusted by World-Class Companies

Our Work

Carbon Case Studies

TREXTEL

BRAND REPOSITIONING FOR MSP TURNED MSAAS PROVIDER

EVE PARK

BOLSTERING A NET-ZERO DEVELOPMENT WITH A POWERFUL SALES STRATEGY

TRUENORTH QUANTUM

AN INTEGRATED MARKET STRATEGY AND EXECUTION FOR A NEW BLOCKCHAIN PLATFORM

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Our Thinking

Carbon Insights

The Key to Deep Personalization at Scale – the 65/75 Rule

By Scott Gillum Estimated read time: 6 Minutes You’re damned if you do, and damned if you don’t. This expression applies when trying to create and...

The Future Of Selling

Face to face meetings are dead, at least for the foreseeable future. Companies have invested in sales enablement platforms without seeing a...

The Machine of More

by Scott GillumEstimated read time: 5 minutes People, we have a people problem. The US unemployment rate once again hit a 50 year low at 3.5 percent...

Life-Work Balance and The Pursuit of Happiness

We really didn’t know what we were doing to start -- still not absolutely sure now. All we had to go on was a folder full of research and some...

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Join Our Team

Creative Thinkers & Doers Wanted.

What is full-time employment now?

Is it still literally a “time boxed” definition of 5 eight hour days a week, spent in a work environment? At Carbon Design we believe part-time can be full-time, if that’s the amount of time you choose to work.

Join us and define your own work hours, by customizing your work week and what it means to be “fully” employed.

Join Carbon

Meet The Team

The Talent of Carbon Design

With an average tenure of 16 years, our team gets to work quickly. No ramping up junior client team members on your dime. Our talent has been there, done that, and live to tell us how to do it better. If you’re thinking about joining us, click the button below to check out the background and experience of our team.

Meet Carbon