Leveraging the research that built The Challenger Sale and The Challenger Customer, we help clients discover insights that shift how customers think.
Deliver messaging that resonates
Can buyers differentiate your value from competitors? Does your messaging connect with them personally? If you only speak in the language of business value the only thing your audience will hear is noise.
Our approach is workshop driven. We combine the intelligence of the sales, marketing and product organizations to discover insights about their audience. Using proprietary frameworks and a disciplined approach to look outside in we unlock insight that are hiding in plain sight.
Workshop 01 – Audience Mapping
- Are we reaching the right audiences?
- Who is the primary audience?
- Do we have the right message?
Workshop 02 – Discovery Process
- How does our audience think about their business, customers, the market?
- What are they missing? What’s changed?
- What is the key insight that shifts their thinking?
Workshop 03 – Framing Value
- How do we use this insight to position our value?
- How do we communicate it so that it gets their attention?
- How do we convince them to shift their thinking in a way that leads them back to our solution?
Unparalleled Experience
Did you know that the founder of Carbon Design co-developed Challenger Marketing? In the fall of 2014 Pat Spenner, one of the co-authors of The Challenger Customer and Scott Gillum mapped out what would become Challenger Marketing from the research conducted for the book. Today, Carbon Design is the only agency that is certified to build and execute Challenger Marketing by Challenger Inc.
Reposition in the Market
Connect with audience preferences by using their language and needs
Breakdown Preconceived Perceptions
Break through established mental models
Improve Storytelling
Let audiences lead themselves to your solutions
Challenge Business as Usual
Align the right resources to the highest probability leads to reduce costs
Create Separation from Competitors
Increase speed and efficiency by understanding exact language by audience type
Content Marketing
Focus on fewer but better campaigns by getting and keep the right people’s attention
Buyer Journey
Focus on fewer but better campaigns by getting and keep the right people’s attention
Account-Based Marketing
Improve campaign performance and contact engagement
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Here are a few quick and easy steps to improve B2B messaging effectiveness.
Discover how adding “value” to the value chain can unlock monumental growth.
Read how the right amount of messaging plays a role in how audiences respond to you.
Understand buyers at a deeper level, do that, and the tools will begin to work better.
Contact Us.