Last year was a busy one for content. Here’s the “best of the best” of 2024 in case you missed one.
Based on engagement data from MarTech, LinkedIn, our newsletter and website, these are the top five stories from 2024 across platforms.
- How to Build a Better Buyer Journey Using Customer Behavioral Data – this was the number one post on all platforms. First published on MarTech in August it has been viewed over 5000 times. To read click here (add hyperlink below). https://martech.org/how-to-build-a-better-buyer-journey-using-customer-behavioral-data/
- The B2B Social Media Checklist for CEO’s – this was the second most viewed but the most shared post of the year. It was also the topic of a podcast on Alice Heiman’s Sales Talk for CEO Talks podcast. To read the article click here to listen to the podcast visit Sales Talk for CEOs
- Gone in 30 Seconds: Marketing in an Increasingly Distracted World – the #3 most viewed posts of the year was also the most liked on LinkedIn. It discussed the impact of decreased audience digital attention spans on marketing performance. In the past 20 years our focus on the screen has fallen from 150 seconds to under 30 seconds. Read more about the impact.
- The 4 Types of Content Buyers Really Want – based on our five years of research on content consumption habits across 7 industries, we narrow down the top content buyers are actually viewing. https://martech.org/the-4-types-of-content-buyers-want/
- Using Ai Enabled Personality Based Marketing Webinar Series to Design ABM Programs – our two part webinar series covered how to use the rule of 65/’75 to scale personalization to better connect with key audiences. It also provided case studies on how companies were using offline behaviors and motivations to gain deeper insight into online behaviors. To view the on demand webinar click here.
Best of luck in the new year!