Why hasn’t sales performance improved since I carried a bag 30 years ago?
It’s fundamental, despite millions invested in tools, we still don’t understand buyers, and how people make decisions. Yes, even in B2B, people make decisions, not titles, roles or budget holders.
For four years, we have been using personality profiling tools, like xiQ, to assess how individuals make decisions based on who they are as a person.
We’ve dug in deep on closed deals (won and lost) and the data in our client’s sales and marketing systems. This e-book will provide you deep insights into buyer behavior and personality driven motivation.
It will provide you with the insight you need to understand why deals stall and how to reignite interest to get them moving again.
