Case Study

Bolstering a net-zero development with a powerful sales strategy

The Objective

EVE Park, a one-of-a-kind net-zero development, had an audacious goal to completely sell out Phase I of their groundbreaking project and called on Carbon to help.

The Solution

Carbon developed the EVE Park market strategy, value prop, messaging acquisition, audience segmentation, Facebook campaigns, community newsletter, and more.

The Result

Phase 1 sold out completely. EVE Park was recently recognized by CNN as one of the 10 architectural projects set to shape the world in 2024.

“The idea was to bring in a wealth of experience and creativity from international players to come up with something unique and cutting-edge.”

Ashley Hammerbacher, Project Lead, EVE Park

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