How to Use Personality Based Marketing to Create Breakthrough Content
By Scott Gillum
Estimated read time: 2 Minutes
The image above is a simple illustration of how people with different personalities would write a statement to answer a question.
We’ve trained ChatGPT to write in the voice of different personality types (using DISC segmentation). We then gave it a prompt to create a sentence on water conservation.
As you can see, it is very easy to note the differences between the personalities. Notice how the sentences start, the tone, the emphasis, or how to achieve the goal.
You can get a feel for the personalities. One is blunt, another inspirational, a third is focused on the community, and the last is analytical.
One topic, four very different responses.
Now think about how you’re writing emails and content. It’s one size fits all…but your audience is made up of different personalities.
It’s not a mystery as to why our email and content marketing campaigns don’t produce the results we hope for or expect.
Luckily, you don’t have to write content for four personalities. Our research shows that in every industry there are 2 dominant personality types that make up 65-75% of your audience.
You just need to know which ones….we can tell you, and how to write your content to connect with them.
