“I’ve had the opportunity to work with Glen and Scott over the last few years. They really understand how to take a commercial insight and bring it to life in execution. I’ve been impressed with their ability to understand audience mindsets and the triggers that motivate them to shift their thinking.”
Did you know, that until recently restaurant owners only cared about the cleanliness of the food prep area? Most customers, and owners, assumed that if someone got sick after dining out it was because of food poisoning. That was until Carbon Design and Challenger Inc. helped “challenge” the norm by showing owners that half of the outbreaks in a restaurant were caused by people to people transmissions.
Now owners know where the “hotspots” are, and as a result, restaurant are cleaner than ever. Grab your face mask and enjoy a safe night out, but you may want to avoid the raw oysters 😉.
