Live Webinar

Using Marketing
Insight to Enable
Sales Team Success

Are you struggling to get the attention of your sales team? Do you have plenty of data but not enough insight to make it actionable? Join us for a powerful session on how to use Personality-Based Marketing (PBM) to build ABM programs that sales teams actually use.

OCTOBER 9, 2025
12:00 pm EST

REGISTER HERE

Through real case studies, you’ll discover how to // 

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Turn intent data into insights that help sales position value and win deals

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Use corporate culture insights to create truly personalized ABM campaigns

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Engage sales teams to adopt and act on marketing insights

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See firsthand how Unanet uses marketing insight to accelerate opportunities, align with customer needs, and win competitive deals

REGISTER HERE

About Carbon Design//

Carbon Design is an agency that uses the power of audience insight and personality to cut through a noisy marketplace, increasing conversations, engagement, and revenue for our clients.

About Unanet//

Unanet is a leading provider of ERP and CRM solutions purpose-built for Government Contractors, AEC & Prof Services. Unanet has been named an Inc. 5000 fastest-growing company for eight straight years.
Scott Gillum

Scott Gillum

Founder & CEO

Carbon Design

Eric Koch

Eric Koch

Director of ABM Unanet

Live Webinar Series

Using AI Enabled
Personality Based Marketing
to Design ABM Programs

Part 1 //

Using AI Insight on Personalities to Improve Positioning and Messaging

WATCH NOW

Part 2 //

Understanding Online and Offline Behavior to Identify Real Buyers and Influencers

READ THE E-BOOK HERE!

Scott Gillum

Scott Gillum

Founder & CEO

Carbon Design

Brandon Kim

Brandon Kim

VP of Go-To-Market

Crystal

About The Webinar Series //

// About Personality Based Marketing

Over the last five years, Scott and his team have used AI tools to build Carbon Quadrant, a personality based marketing platform. PBM has been used to improve the performance of ABM and acquisition campaigns, lead gen and nurturing, and Enterprise account management. Customers have seen dramatic improvements in list and campaign performance, along with sales effectiveness. Learn more by attending our PBM webinars on November 19 and December 3.

// What You’ll Learn by Attending the Webinar

Why marketing performance is so hard to improve

The 65/75 Rule
and how it applies to B2B marketing

How different personalities respond to marketing outreach and assets

How to build messaging for your ABM programs that resonate with your targets

// Perfect for:

  • Sales Ops
  • Business Development
  • ABM Programs
  • Demand Generation
  • Campaign Management

// Watch Part 1 Below