It started with a simple question: why hasn’t B2B sales and marketing performance improved?
Despite advances in strategy and the industry’s massive investment in technology, the needle simply hasn’t moved over the last 10 years or longer.
Our curiosity led us to investigate this performance challenge. We noticed that our tools – mostly glorified task lists and activity trackers – were only picking up on rational factors. So we started to explore what wasn’t being tracked and discovered a “hidden buyer journey”.
As we explored buyer behaviors, motivations, and personality types, we found that purchase decisions made by buying groups were driven by individuals’ personal motivations, not titles or roles.
For two years now, we’ve been using research on buying groups and AI-enabled Personality-Based Marketing to help clients improve their sales and marketing efforts.
This eBook shares our insights and how you can apply Personality- Based Marketing to improve your B2B marketing performance – at last.
Download the E-Book now!
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