by scott.gillum | Mar 26, 2018 | 2018, Entrepreneurship
In my last post, I talked about the extreme highs and lows of my first 30 days in business, even threating to jump on a plane and run away from it all. Well, 90 days later I’m still at it, with no plans of catching a plane anytime soon.
We now have financing, clients, and a corporate identity. Still plenty of work to do but the focus is now on building the pipeline and less on losing my house, our retirement, and so many other things that will go through your head late at night while second-guessing yourself.
Fortunately for my sanity, our building has a gym on the ground floor. It’s a great way to start the day or take a mid-day mental break to recharge (I highly encourage it). On the back wall, there are inspirational quotes to help keep you motivated. One, in particular, has had a certain relevance to me during this phase in my life;” Leap and the net will appear.”
Here are 6 new things I’ve learned since taking the leap:
- Everything (and I mean everything) will take 30 to 60 days longer than expected – be it a loan, new project or client, even a business card order will take longer than anticipated (if you’re a novice). Add days to your expectations, push timelines out and start earlier than you planned. There are certain things out of your control and you may be less frustrated you if you keep this in mind…or maybe not.
- Get half decent at everything – if you’re starting a business you are obviously knowledgeable, passionate and perhaps even an expert at something. Similarly, you’ll lack knowledge or depth in other areas. What I’ve learned is it is crucial to get a working level of knowledge on just about everything. You don’t have to be the “expert” but you have to have a base of knowledge to give direction to your advisors/experts (like attorneys, accounts, designers). Fortunately, there are plenty of good resource sites available (for example, com).
- Trust your network – the “net” that will appear once you leapt will come from your network. You likely have more people in your circle that can, or will help you along your journey than you realize. One of my most trusted advisors turned out to be someone I’ve known socially for close to twenty years. It wasn’t until 60 days into this journey that I thought of him. You will be surprised by the support of friends, family and even acquaintances. If they can’t help you directly, there is a good chance they’ll know someone that can. Your network will be one of your most valuable assets, mine it.
- Surprising financing options – depending on how your business is organized you may be able to take advantage of your 401K to fund the business or give yourself a line of credit. If you establish the business as a “C” corporation you can use your 401K as capital to buy a franchise or business or to fund it. There are some potential downsides to consider, so please consult a tax attorney or accountant before moving forward.
- SEP IRA – speaking of 401K’s you may be deferring your 401K contributions like I am until the business is profitable. The Simplified Employee Pension (SEP) allows for a contribution of up to 25% of an employee’s pay up to $55,000 in 2018. As your business takes off your SEP gives you an opportunity to catch up on your retirement savings.
- Payment terms of 60 days or longer – are pure evil for a startup. It’s absolutely ridiculous for a large corporation to expect a small business to float them for any period of time after a project has been completed. Cash flow is king and it’s also a killer for small businesses. As soon as we reach a certain level of success, we will actively avoid contracts with payment terms of that length. The learning, make sure you invoice your client as soon as the contract is signed! Billion dollar corporation, encourage procurement to develop new payment terms for small businesses. You can, and should, support the growth of new businesses. We may end up being your innovation incubator.
There is another quote on the wall I mentioned earlier. It’s by Eleanor Roosevelt and I find myself staring at frequently,
“Do One Thing Every Day that Scares You.”
Yeah, I pretty much have that one nailed. Talk to you again in 6 months. #buildingcarbondesign
by scott.gillum | Feb 22, 2018 | 2018, Opinion
I hadn’t had that type of feeling in 20 years until today.
It was back in grad school. I had a professor who taught a class on entrepreneurship. He was a highly decorated Green Beret who had founded a major manufacturing company after he left the army.
As he regaled us with the story of building his company he mentioned missing the births of his children and much of their early lives. He wore it like a badge of honor, not a lick of remorse or regrets, despite having many years to reflect back.
It was awkward. I’d never seen a presenter so misaligned with an audience, until today.
I just returned from a conference about the future of technology and its impact our lives. Founded by a parent of an autistic child who had gone on an exhausting journey hoping to learn how new technology may be able to improve the child’s life.
The theme, topics, and presentations were from technology organizations that were putting purpose ahead of profits. I heard an eloquent presenter speak on using data and new insight to break the “chain of poverty” and the “pipeline to prison.”
A VR company gave a 3D game demo on how they were using virtual reality to help improve the therapeutic outcomes for autistic children.
And then came the presentation from a global communication behemoth.
Except the presentation wasn’t a presentation. It was a self-center, chest pounding, aren’t we “great” type of speech, which would have been perfectly at home at a technology conference five years ago, but felt totally out of sync today.
We heard about their history of innovation, recent acquisitions, and the billions they were investing in the US. What we didn’t hear was how their incredible technology was going to make our lives, our children’s lives, or our communities better. They lacked purpose.
You could sense the disconnect with the audience, the awkwardness was palatable. It was an uncomfortable feeling, I hadn’t had in a very long time.
Leaving the event, I was thinking maybe it’s just me and the people I associate with who are looking for something more from organizations or…maybe this company, like my professor years before…really doesn’t get it.
by scott.gillum | Feb 8, 2018 | 2018, Business Trends
In the 90’s casual Fridays brought about the slow death of formal business attire in the office place. In the new millennium, mobile devices effectively eliminated the “9 to 5” workday and erased the line between personal and professional. Now, the “Gig Economy” is about to kill the concept of a company employee.
The freelance workforce is growing three times faster than the U.S workforce. At this rate, according to a recent survey by Upwork and the Freelancers Union, independent workers will be the majority by 2027. Yes, more people will work for themselves than for corporations, and they will be doing it because the want to…not because they have to.
The work is not what you would think of as typical “gig economy” jobs, e.g. an Uber driver. According to the FIA survey of close to 6,000 adults, this group is preparing for the future more swiftly than traditional employees. Nearly half of the freelancers surveyed told researchers that their work is being impacted by AI and robotics (only 18% of the traditional workforce). As a result, 65% are staying on top of the latest trends and are putting time aside to learn new skills, compared to 45% of traditional corporate employees.
As a result, this specialized workforce is finding independence because it is developing high demand, hard to find skill sets, creating an opportunity for them to offer their time to the highest bidder. Rather than work on projects dictated by an organization for a set salary, they can choose to work on various projects based on their interest for multiple companies. Selecting projects that advance or refine their skill sets. Deepening their experience that increases market value. This practice, commonly seen among IT workers, is now making its way into other areas like marketing and HR because of the increased use of digital tools and platforms.
It’s not only employees who are driving this trend. Employers see this as an opportunity to optimize their staff cost. The “Open Talent Economy” described by Deloitte is expected to grow significantly in the next 3-5 years. According to their research “off-balance” sheet employees will grow 66 percent over that time period. While only 6% of the C-Suite rated this trend a priority in 2017, 26% believe it will be important in the next 3-5 year, an increase of 400 percent, one of the largest increases seen in their annual Global Human Capital Trends report.
Sitting between, and enabling these trends are digital platforms like Upwork, BTG and Carbon Design which are enabling this transition. In the recent McKinsey Global Institute report, A labor market that works: Connecting talent with opportunity in the digital age, McKinsey states that these platforms could boost global GDP by $2.7 trillion by optimizing the match between work and employees, and by pulling 47 million inactive people (globally) into the workforce. As the US reaches full employment these “inactive workers” will be a critical source of labor capacity.
Unemployment fell to a 20 year low in Q4 of 2017, now standing at 4.1. A tight labor market will increase competition and opportunity for employees with specialized “in demand” skill sets. Talent now has leverage; however certain items may slow this revolution in the workplace.
Healthcare coverage is the primary one, retooling and training of inactive workers being the other. Look for these talent platforms and AI to play a role in resolving those challenges in the future. Additionally, changes to regulatory frameworks, corporate practices, and individual mindsets, may be required according to McKinsey’s research.
One thing is certain, the forces behind this transformation are accelerating driven by the recent tax changes. Apple and Amazon have announced they will be creating tens of thousands of jobs in the US. Added that amount of new positions to an already tight labor will force us to think about how work is done, and who does it. The jobs may be here but where the “work” gets done may not. We may not only see the “death” of the company “employee” but also the concept of a “domestic” workforce.
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by scott.gillum | Dec 11, 2017 | 2017, Marketing
We are in a “Digital Revolution” as futurist Ray Kurweil stated in a recent interview. With machine learning, artificial intelligence (AI), and cognitive computing enabling everything from Apple’s new IPhone X to autonomous driving vehicles, it’s hard not to talk about the technology. And considering the herculean effort to construct and configure the tools, it’s hard to fault them for doing so.
Unlike the latest wave of technology innovators like Uber and NetFlix who disrupted industries and business models, this “Forth Industrial Revolution” brings with it a healthy dose of personal disruption. From robots to artificial intelligence, it has the potential to impact everything from how we work to how we live our daily lives. And with that comes some very real concerns about the future and our privacy.
Futurists like Stephen Hawkins and Marc Andreessen have helped give the media fuel for the fire. In an interview with the BBC, Hawkins warned that the development of “full AI could spell the end of the human race.” Andreessen has been quoted as saying that in the future there will be two types of jobs: “people who tell computers what to do and people who are told by computers what to do.”
In fact, the technologies receiving the highest amount of investment are those that are focused on making machines more “human.” According to Venture Scanner, deep learning, natural language processing and image recognition make up the top three funding categories within AI. Kurweil believes that we are only 11 years away from passing the “Turing Test,” the measure that determines if humans can detect the difference between a human or a machine.
Unfortunately, what may get lost in the noise is the great potential of this new generation of technologies. Autonomous vehicles are predicted to save 30,000 lives a year from traffic accidents. Robots are being programmed to help give the disabled more independence. Advancement in the diagnosis and treatment of certain types of cancer are already being seen and some believe that AI could lead to the end of cancer within our lifetime.
Why isn’t the focus on the benefits of these new technologies rather than on the concerns? Professor Theodore Levitt, a former professor at Harvard Business School in the 60’s may have the answer. Levitt was a thought leader in sales and marketing but may best known for the phrase “People don’t want to buy a quarter-inch drill; they want a quarter-inch hole.” The abridged version “Sell the hole, not the drill” has been uttered by sales managers for decades and it’s particularly relevant for the latest wave of new technologies.
We’re in the early stages of this “revolution” so much of the talk is about the “drill.” Explaining the process of building the “drill” is necessary for audiences like investors or partners. It’s also aimed at potential users/customers in hopes they will be able to define the holes to be drilled. The tricky part for marketers is that there are parts of the drill that have the real potential to threaten or scare audiences.
This is the tightrope technology marketers are going to have to walk for the foreseeable future. In order to develop the apps (the “holes”) marketers need to find and convert early adopters. The messaging that appeals to that audience may put others on high alert. It’s a classic “Crossing the Chasm” challenge as described by Geoffrey Moore.
Early adaptors, as described by Moore are comfortable with risk. Unfortunately, when things go wrong, like Google’s DeepMind experience with UK’s National Health Services where their initial work on mobile apps was found to have violated the UK’s patient privacy laws, it makes the “Chasm” grow between the early adopters and the early majority.
Here’s the learning for marketers, one of the four characteristics of visionaries that alienate pragmatists (Early Majority) is the overall disruptiveness of the technology. To be successful in building a bridge over the “Chasm” you may need to tone down your “disruptive” messages. Build a roadmap that gently walks them over the bridge step by step, given them reassurance along the way.
We also know from CEB/Gartner that buyers make purchase decisions based on personal value they perceive. To market “human-like” technologies to humans you have to understand their fears, concerns, and behaviors. Just because your technology can do something as well as or better than a human…doesn’t mean you need to actually “say it.”
by scott.gillum | Dec 5, 2017 | 2017, Entrepreneurship
This is the view from my standup desk. On some days, I stare out the window at Regan National and fantasize about flying off to an exotic location as a result of the wide success of the new business. On other days, I think about getting on a plane and running away from it all. That pretty sums up my first 30 days. Ping-ponging between extreme highs and lows, and never feeling like I’m going fast enough.
In my last post, I used the analogy of running up a hill, here are some of the things I’ve learned in the early part of this journey.
- Commute – Now that I no longer paid parking I’m now a mass transit user. My commute to the office used to be an hour via the backroads. It’s now a 40 minute (on most days) Metro ride. Have to say, I don’t miss driving, in fact, getting back in the car holds no appeal at all. On the rare occasion I need to drive to work I tap my Parking Panda app and park in the garage across the street for half the listed daily rate.
- Office – For three years I was a mentor at the startup incubator 1776. Now I’m a member. Settling in I’ve been surprised by the other entrepreneurs in resident. Or in other words, I’m not the only old guy among the twenty-somethings. In fact, there may be the same amount or more of us. It’s also not all startups. Accenture Digital is here, and a major health network and venture capitalist from Israel.
- Tools – holy cow, there are so many low or no cost tools available it’s hard to cover them all. Here are a few that you might want to check out. Try MeetUp which was recently acquire by WeWork for expanding your network, learning new skills, meeting like-minded folks. If you are a retail business try Alignable for building a referral network. No longer have someone to review your proposals sign up for Grammarly. How about an assistant to manage your schedule try Calendly. If you have remote employees you have to have Slack. You’ll need a domain, a website and email. I got everything from one provider, GoDaddy but there are other sites like Verisign and Web.com.
- The team – you’ll need an account, lawyer and banker. In addition to family and friends! Some will be your guides, others your cheerleaders and on certain days, both.
- Inspiration & Insight – by coincidence, I happen to be reading two books that have been very helpful in various ways. The first, Chaos Monkeys is about the startup environment in Silicon Valley. Great insight (and entertainment) regarding various funding methods, understanding investors, dealing with team members, and the long and bumpy startup road. If you’re doing anything in the Tech space this is a must-read. The second entitled Will It Make The Boat Go Faster is a business management book (goal setting, success drivers, overcoming challenges, taking risks, motivating teams, etc.) told through an inspiring story of a British Olympic rower’s quest for a Gold Medal at the 2000 games in Sydney. If you think the startup life is hard, try being an Olympic athlete. It helps keep things in perspective — this quote from the chapter on Risk has been particularly comforting…”The most conservative, boring person living the greyest of lives is taking as many risks as the adrenalin junky free climbing on a high rock race. The difference is the type of risks they are taking.”
- The paperwork & process – if you’re thinking about venturing out on your own here are some of the forms, legal documents, and agreements you’ll need. If I only knew what I know now…
- Memorandum of Understanding (MOU) – in my case I have an international investor so the first step for us was to get to the MOU which laid out the terms of our agreement including, ownership, investment commitment and the business model.
- Certification of Formation – the next step was then registering the business. We registered the business as a Limited Liability Company (LLC). As part of this process, you will also need an LLC Operating Agreement form and Organization Meeting if registering as a Sole Member of the LLC.
- Tax ID – now that the business is registered go to the IRS.gov site and get an EIN (Employer Identification Number) which is essential for setting up your bank account and tax purposes.
- Business Bank Account Forms – if you’re registering as an LLC you will need 1) the Certification of Formation, the Operating Agreement and the IRS letter with your EIN
- Register the Business in the State of Operation – my business is registered in Delaware but operates out of Virginia which required filling out an application for a Certification of Registration to Transact in Virginia. You will then receive an ID and DCN (Declaration Control Number) for tax purposes and a DCN number. Also, check with your county and/or city for additional registrations and tax liabilities.
- Operating Agreement – this document turns the MOU into a legal agreement. It contains more detail relating to the management and operation of the company, (liabilities, tax obligations, ownership structure, dissolution, etc.) It’s also critical for unlocking investment in the organization.
- Other Documents – you’ll need a W-9 and business insurance. Check with your homeowner or car insurance provider you may find they offer business insurance as well…mine did.
I’ll be back in 120 days to give you another update on #buildingcarbondesign.
