On Friday, November 13th at 10am EST Scott Gillum, Founder & Chief Executive Office of Carbon Design spoke with a panel of industry experts at The Drum Digital Summit.  The panel fused real cases of success with personalization, helping the industry understand what is achievable today, while also taking a look at the risks and rewards of implementing personalization in digital advertising and online purchases.

The panel covered the importance of providing more meaningful engagement with potential customers along with best in class examples of:

· Personalization and relevancy in digital advertising today
· How direct-to-consumer companies personalize their product offerings
· Personalized Customer Experiences that DTC companies provide

The Drum Digital Summit was a five-day festival which kicked off on Monday 9 November and brought together key players from tech, brands and agencies.  The APAC publisher and programme curator, Charlotte McEleny, picked out 10 must-watch sessions.

The core theme that ran through every session was ‘speed’, which is reflective of one of the words that is being uttered most regularly in conversations with the editorial team, in every country.

The event can he downloaded here.

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