Our Personality-Based Marketing Solution
Built on Al personality profiling tools and deep insights into buyer behaviors, Carbon Quadrants leverages the power of personality to engage prospects who are proven to advance the buying journey.
KNOW WHO YOU’RE REACHING-BEFORE YOU REACH OUT.
Your buyers are more than clicks and data points. By blending online behavior with offline personality, you’ll uncover what really drives decisions – intent, culture, and preferences. The result? Personalization that feels genuine, at every level.
Despite millions of dollars invested in sales and marketing technologies, a purchase decision is still not linear. It’s fluid with influencers, decision makers and users moving in and out as it progresses.
- Avoid bringing up unrelated information
- Don’t get offended if they ends the conversation abruptly
- Get right to the issue at hand
Carbon Quadrants is a Managed Saas platform that profiles prospects personality quickly and easily via Linkedin.
Behaviors, motivations and preferences are updated using the insights from the Carbon Quadrant Database
GAIN INSIGHTS INTO INDUSTRIES AND ICPS
People are drawn to a certain industry and role based on their personalities. As a result, we can increase the relevance of messaging knowing the makeup of employees in those companies.
Industry Profile
BETTER ALIGN VALUE PROPOSITIONS TO YOUR ICP AND HELP SALES UNDERSTAND HOW TO POSITION VALUE
Companies are powered by people – and people shape culture. By profiling employee personalities, you uncover the culture that drives decisions, performance, and growth. This insight helps position and communicate your organization’s value to connect with buyers on a much deeper level.
BUILD DEEPLY PERSONALIZED ABM PROGRAMS AT SCALE
Gain deep insights that can be scaled across accounts and roles. Take your ABM program to the next level of performance by targeting individuals with personalized content.
UNDERSTAND AUDIENCE CONTENT PREFERENCES BY ROLE AND INDUSTRY
Improve Intent Signals
Uncover what really drives buyers. Go beyond surface clicks and capture intent signals rooted in personal motivations.
Understand Real Buyer Preferences In the Journey
BUILD CUSTOM GPTS TO WRITE CONTENT IN YOUR AUDIENCE’S PREFERRED LANGUAGE
Generic one size fits all messaging doesn’t work in creating connections with your audience.
CHAMPION
Action
“We need to implement strict water conservation measures immediately to ensure efficient resource allocation and sustainable usage practices across the board.”
INFLUENCER
Inspiration
“Let’s inspire everyone to joining the water conservation movement, making it trendy and cool to save our planet’s most precious resource together!”
STEADY
Harmony
“We should focus on small, consistent actions to conserve water, fostering a sense of harmony and responsibility within our community for the benefit of future generations.”
CHALLENGER
Analyze
“We must meticulously analyze our water usage patterns and implement systematic strategies to minimize waste and ensure maximum efficiency in our conservation efforts.”
THE PROOF
Truly personalized emails exceed all goals
Creating a messaging architecture that varied language based on personality and role. Audience specific emails were created using a custom GPT and tested in a 9 cell test environment. The audience was technical (network engineers) and profiled as skeptics.
Results in each cell exceeded goals, with open and click through rates averaging 62% open rate, and 19.5% CTR, with the highest performing cell was 90% open, 55% CTR
Account specific content tuned to the corporate culture closes deal
Corporate cultures were defined using insight on the organizational personality profile for randomly selected ICPs. Using Tofu templates we built a company page with the specific content that was mostly like to appeal to that audience.
Each outreach from marketing drove contacts to the rep’s custom learning page helping them close a 5 figure deal that had been stalled.
Insight on buyer behavior helps Sales Reactivate Deal
The year’s biggest deal had stalled. Sales was out of moves-until we stepped in. By profiling the decision-makers, we discovered their passive personalities were slowing progress. Intent data revealed a new contact an engaged advocate who hadn’t yet been part of the conversation. Targeting that contact created momentum, reigniting the deal. Five months later, the six-figure contract was signed.
CARBON QUADRANTS DATABASE \\
6 years
OF RESEARCH
DOZENS
OF TITLES+ROLES
CEO, CFO, CISO, CIO, CMO,
Data Scientist, Engineer, Accountarit,
Lawyer, sales, Marketing, etc.
100,000+
LINES OF
ENGAGEMENT DATA
10K+
PERSONALITIES
PROFILED
HUNDREDS
OF SALES AND
MARKETING ASSETS
Email, Video, e-Books White Papers, Newsletters Blogs, Podcasts, Sales Sheets, Brochures, Research Reports, etc.
13 INDUSTRIES
+ THE FORTUNE 500
Architecture, Engineering, Construction, Cybersecurity, Legal, Government Contracting Life Science, Professional Services, Financial Sciences, Med Tech, HR
Title and Roles Don’t Drive Behavior, Personality Does.
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