by Katie Weisz
Estimated read time: Less than 1 minute

Last month, our CEO Scott Gillum was invited to attend the UT Dallas Sales Leadership Summit as a keynote in a debate with Chris Beall, CEO of ConnectAndSell,Inc.

Scott and Chris discussed topics such as “is digital marketing more effective than SDR?”, Chris’s thinking behind “market dominance”, with a lively rebuttal from Scott, and when sales should get involved in the ‘funnel’ with a customer.

In this clip, an attendee poses the question, “How does the environment and relationship change as the complexity of the solution that you are selling increases?”

Listen in here for both Scott and Chris’ responses:

To catch the entire debate between Scott and Chris, be sure to visit UT Dallas Sales Summit here.

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