Carbon Insights
Welcome to Carbon Insights. The destination for all of our IP. Navigate through hundreds of blog posts, videos, podcasts, & newsletters using the filter function below.
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The 65/75 Rule
Now available, download the e-book from our recent Webinar The 65/75 Rule and learn how you can do deep personalization at scale.
Short Form Video Vs Written Content
Over the last 30 days, we tested short-form videos vs. traditional blog posts on LinkedIn—tracking everything from impressions and engagement to profile views and website visits. Key Takeaways: 👀 Engagement was up 290%, and impressions rose 408%, mostly thanks to...
Understanding Online and Offline Behavior to Identify Real Buyers and Influencers
Over the last five years, we have studied the personality traits of buyers uncovering how their behaviors and motivation impact their online behaviors. From their we know what their true intentions are and how to use that insight to better align with their preferences...
