Do we need outbound sales anymore? We are at the intersection of inbound marketing and sales engagement. With the increasing sophistication of content management platforms and the risk associated with the sales person negatively impacting the information collection process, we face two very strategic questions for sales and marketing executives.
Scott had the pleasure of sitting down with author Carlos Hidalgo to discuss his new book, The UnAmerican Dream. The book talks about Carlos’ “journey to entrepreneurial triumph, and the simultaneous path to rock bottom.”