Carbon Insights
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Understanding Online and Offline Behavior to Identify Real Buyers and Influencers
Over the last five years, we have studied the personality traits of buyers uncovering how their behaviors and motivation impact their online behaviors. From their we know what their true intentions are and how to use that insight to better align with their preferences...
Understanding Personality Types
Why hasn’t sales performance improved since I carried a bag 30 years ago? It’s fundamental, despite millions invested in tools, we still don’t understand buyers, and how people make decisions. Yes, even in B2B, people make decisions, not titles, roles or budget...
Carbon Quadrants: The What and Why of Personality Based Marketing
by Scott Gillum Estimated read time: 5 Minutes If you are a business marketer and your organization has more than 4 personas, keep reading. Making things even worse, the personas you have are most likely sales personas or, more accurately, “selling scenarios.” I’ll...
