by Scott Gillum
Estimated read time: 3 Minutes

Episode 5: Getting Sales to Buy Into Inbound Marketing with Special Guest, Matt Stevens

Supporting Sales with Inbound Marketing.  Matt Stevens, former head Digital Marketing at Gartner and CEB, faced a significant set of challenges in building out an inbound marketing engine that would deliver sales. Scott and Matt discuss how he was able to get the sales organization to accept Inbound Marketing as a solution to increase their productivity and make quota.


For more tips on marketing, business, and thinking differently delivered directly to your inbox, subscribe to our newsletter at

Would love your thoughts, please comment.x