Gauge Case Study
Case Study
Elevating Unanet’s GAUGE Report to New HeightsThe Objective
For eight years, Unanet and CohnReznick have collaborated to produce the GAUGE Report, a trusted resource for the government contracting (GovCon) industry. The 2024 edition, Balancing Efficiencies & Compliance with AI Insights, offers deep industry analysis based on feedback from 1,255 professionals, including 50% C-level executives. The report explores how AI can help firms win federal contracts while maintaining compliance and efficiency.
With the growing complexity of the GovCon landscape, Carbon Design partnered with Unanet to reimagine the GAUGE Report’s presentation, ensuring the insights were not only accessible but also compelling and actionable. Our goal was to create a highly engaging, data-driven, and visually enhanced resource that would drive impact, downloads, and brand engagement.
Our Approach
Carbon Design worked closely with Unanet to enhance the GAUGE Report’s design, structure, and content strategy. Our process included:
Visual & Narrative Overhaul
We modernized the report’s layout to improve readability and storytelling, transforming complex data into engaging visuals and infographics that enhanced comprehension and retention.
“Fast-Forward”
Sections
Each section featured a concise breakdown of applicable AI processes and tools, making it easier for readers to implement insights.
Leadership
Q&A
We included a concluding discussion with Unanet and CohnReznick executives, reinforcing key takeaways with expert perspectives.
Multi-Channel Content Strategy
We developed key assets, including a 60-page GovCon benchmark report, an eBook summarizing seven years of GAUGE insights, two focused excerpts on compliance efficiency and AI implementation, and a targeted social media campaign to highlight key findings and drive engagement.
Our Work
This content was honored with a prestigious Finny Award, recognizing excellence in creativity and impact.
The Result
By refining the GAUGE Report’s design, narrative, and promotion strategy, Carbon Design helped Unanet establish the report as an indispensable industry resource. The integration of AI-driven insights and enhanced storytelling positioned Unanet as a thought leader in GovCon, while the strategic distribution ensured greater reach and impact.
With an emphasis on both clarity and engagement, Carbon Design successfully transformed the GAUGE Report into more than just an annual benchmark—it became a must-have tool for government contractors navigating an evolving landscape.
“When I reviewed The GAUGE report this morning, I thought just wow! It’s the best report ever and you guys made that happen. HUGE thanks!”
97.5%
Increase in year-over-year earned media, with over 550 publishers sharing the report.
29%
Increase in report downloads, strengthening Unanet’s lead-generation pipeline.
199%
Increase in year-over-year website click-throughs from earned media.
2k
