TrueNorth Quantum

Case Study

An Integrated Market Strategy and Execution for a New Blockchain Platform

The Objective

Carbon was approached by a Venture Capitalist in the process of launching a new blockchain platform for developers and start-ups.

The Solution

Carbon delivered a variety of deliverables ranging from market strategy, segmentation, value prop, messaging acquisition, website design, staffing, SEC filing.

The Result

Their penny stock saw a 9x increase in value since helping to bring their vision to market.

“It says a lot about our team and process that a client would give us another company website assignment before we launch their current website. They trust us and that’s everything.”

Scott Gillum, CEO & Founder 

Connect With Carbon

Contact Us +1 703.887.3223 sales@carbondesign.com

EVE Park Case Study

Case Study

Bolstering a net-zero development with a powerful sales strategy

The Objective

EVE Park, a one-of-a-kind net-zero development, had an audacious goal to completely sell out Phase I of their groundbreaking project and called on Carbon to help.

The Solution

Carbon developed the EVE Park market strategy, value prop, messaging acquisition, audience segmentation, Facebook campaigns, community newsletter, and more.

The Result

Phase 1 sold out completely. EVE Park was recently recognized by CNN as one of the 10 architectural projects set to shape the world in 2024.

“The idea was to bring in a wealth of experience and creativity from international players to come up with something unique and cutting-edge.”

Ashley Hammerbacher, Project Lead, EVE Park

Connect With Carbon

Contact Us
+1 703.887.3223
sales@carbondesign.com

Trextel Case Study

Trextel Case Study

Case Study

Brand Repositioning for
MSP turned MSaaS Provider

The Objective

Trextel, former Managed Service Provider (MSP) turned Managed Services as a Service (MSaaS) provider, sought Carbon’s expertise to refine and reposition its brand identity and messaging in the market.

The Solution

Carbon guided the Trextel team through a comprehensive rebranding journey. This included the creation of a new logo, redefined brand positioning, and updated messaging to align with their MSaaS focus. The project also encompassed the development of engaging content, a redesigned website with a dedicated MSP resource center, and the design of email/newsletter templates. Additionally, Carbon produced a suite of print and digital sales and marketing assets to support Trextel’s new brand identity.

The Result

The outcome was a well-defined brand system with precise positioning in a niche market. Trextel now presents itself with the authority and professionalism of a leading MSaaS provider. The market has responded positively, resulting in a robust pipeline and increased attention to Trextel’s offerings.

Increased Website Traffic

345%

Increased
Open
Rates

70%

Increased
Click Thru
Rates

50%

Connect With Carbon

Contact Us
+1 703.887.3223
sales@carbondesign.com