by scott.gillum | Nov 2, 2021 | 2021, Marketing
It started with a simple question: why hasn’t B2B sales and marketing performance improved?
Despite advances in strategy and the industry’s massive investment in technology, the needle simply hasn’t moved over the last 10 years or longer.
Our curiosity led us to investigate this performance challenge. We noticed that our tools – mostly glorified task lists and activity trackers – were only picking up on rational factors. So we started to explore what wasn’t being tracked and discovered a “hidden buyer journey”.
As we explored buyer behaviors, motivations, and personality types, we found that purchase decisions made by buying groups were driven by individuals’ personal motivations, not titles or roles.
For two years now, we’ve been using research on buying groups and AI-enabled Personality-Based Marketing to help clients improve their sales and marketing efforts.
This eBook shares our insights and how you can apply Personality- Based Marketing to improve your B2B marketing performance – at last.
Download the E-Book now!
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by scott.gillum | Nov 16, 2020 | 2020, ebooks, Marketing
What would your work day look like if you could pick how you spent your time?
When we founded Carbon Design three years ago we did it with the idea that work had changed…but companies hadn’t. People wanted to, and in some cases, had to, work differently. The M-F, 9 am to 5 pm workweek was an antiquated industrial revolution legacy.
With the impact of Covid, the idea of a “work day” has changed even more dramatically. So that’s why we survey our talent to better understand what a real work day really looks like now.
The cool part of this survey – Carbon is probably only one of few organizations that could actually figure out what a real work day looks like because of our business model.
Our talent “own” their time, we don’t. Because they’re not a FTE, they have the autonomy to make their own hours, focus their energy on work or life when and how they choose.
For the survey, we randomly choose a group of people to fill in how they spend their time. The diverse group included an almost even mix of women, men and age groups.
Starting at 5:00 am the group used different colors to fill in 30 minute increments to define their focus at that time, extending to midnight. Three colors were used to create a “heat map.” Red showing time dedicated to work, yellow indicates a blending of life and work activities and green represents personal time.
The results of the survey yielded insights into how to bring employees back into the office, how work days differ for parents based on children’s ages, and how to managing people in this challenging time.
