Scott sat down with an old friend and senior tech executive, Stephanie Anderson, to discuss how to survive and thrive in the sales culture as a B2B marketer. With Stephanie’s substantial background in sales, service, marketing, and now as the chairman of the board of a healthcare software company, she brings a vast amount of knowledge and expertise to the conversation.
In the interview clip, Stephanie and Scott talk about sales misperceptions of marketing and what marketers can do to strengthen the relationship.
Along with the discussion on sales and marketing culture, Scott and Stephanie also dive into a conversation on CMOs, what is on their minds, advice for those new to the role, and what should be top of mind when “selling” to a CMO.
Watch the Full Interview here.
https://vimeo.com/368034169
Highlights from the Full Interview:
2:31- The advantage of having a sales background
10:20- The Sales versus Marketing divide
20:03- What is on the minds of CMOs
25:20- What advice would you give new CMOs.
To hear the conversation with Stephanie, listen or download here.
Scott had the pleasure of sitting down with author Carlos Hidalgo to discuss his new book, The UnAmerican Dream. The book talks about Carlos’ “journey to entrepreneurial triumph, and the simultaneous path to rock bottom.”
Carlos describes the book as being more than just business, but a book for those that want to reassess personal and professional relationships in today’s always connected, always ‘too busy’ world.
When asked who the book was written for, Carlos stated, “I wrote it from the perspective of an entrepreneur and a business owner and a professional. But it’s really a book to say, stop. What is the frenzy for and reassess your personal and professional relationships and define success on your terms.”
In the interview clip, Scott and Carlos talk about his journey from being on the cusp of a divorce and hitting rock bottom, to his inspiration for the book when a LinkedIn post about why he was leaving his first agency helped him realize he wasn’t alone in his desire to get back to his true self. Carlos also talks very candidly about asking his wife to write a chapter in the book, sharing her story of the impact his ‘unhinged business pursuit’ had on their family.
https://vimeo.com/347584670
Want to watch the full interview with Carlos Hidalgo? Click here.
To hear the discussion with Carlos, listen or download here:
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CASE STUDY
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