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They’re referred to as the “Duopoly” of online advertising. Facebook and Google account for 75% of the US digital ...
We’ve all had those trips. An important business meeting takes you to a new city, perhaps on your bucket list, and ...
There is a grocery store a few miles from my house. It’s small and older, at least thirty years in its current ...
Marketers, channeling their inner Maverick (Tom Cruise’s character in ‘Top Gun') often find themselves thinking “I ...
Where does the signal to pull your hand away from heat originate? If your answer is the brain, you’ve already been ...
I posted this on LInkedIn last month. Surprised by the response, so I thought I'd share it here.
One day you wake ...
It’s coming, the “futurists” are saying that the hype about Artificial Intelligence is real. The reason according ...
Last September, Pat Spenner, co-author of The Challenger Customer and I presented a webcast entitled Lessons from ...
We are emotional creatures living in a highly emotional world as recent events have shown. It’s a time when people ...
The organization has a short-term ‘sales culture’ so almost everything marketing does is oriented to creating a ...
‘Tis the season for Christmas catalogs. Tons of them roll into mailboxes across the country and, shortly ...
Last week Tibor Shanto from Renbor Sales Solutions mentioned in his post that I questioned the value of the sales ...
Imagine this; you’ve booked a three-day trip to Miami. Would it make a difference in how you pack, the airline or ...
By Scott Gillum and Paige DiPrete
Modern marketers are “technology crazy,” constantly searching for the latest ...
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