Blog
by Glen DrummondEstimated reading time: 7 minutes
Part One in a two-part series
Empathy. It’s such ...
by Scott Gillum Estimated reading time: 3 minutes
First published in The Marketing Insider on ...
by Glen Drummond
Recently we had a chance to discuss customer segmentation with a B2B marketer with a ...
by Scott Gillum
The odds of it happening are 1 in 1500 or .0007%, about the same odds of being randomly ...
By Scott Gillum
“Who invited marketing to the sales pitch?” It was said in passing, and intended as a joke, ...
by Glen Drummond, Chief Solution Architect
Blockchain might be in the trough-stage of the ...
The following is an excerpt from an interview on Superbcrew.com
Could you provide our readers with a brief ...
By Scott Gillum
Remember that test?
The one where you just froze?
It was in high school or ...
By Glen Drummond
How far have we really come since the Cluetrain Manifesto? It’s sad to admit, but arguably ...
We really didn’t know what we were doing to start -- still not absolutely sure now. All we had to go on was a ...
The NFL season has begun and three games into the season Kirk Cousins is once again one of the top passers in the ...
At first, I used to hide it, my dirty little secret. Someone on the call would say, “Is that a bird chirping?” Or ...
Clients have complained about it for decades. Agencies have been wrestling trying to find a new model for years, ...
The experience of selling our house has been a good reminder of the importance of goodwill in the negotiating ...
