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The promise of a “performance-based” contract or a “risk sharing” agreement sounds so appealing on the surface but ...
Remember when you had a unique product, a top-notch sales force, customers who couldn’t get enough of your product ...
Once upon a time there was a Prince named CMO and he lived in the magic kingdom of Marketing. The kingdom of ...
Original post date November 15, 2006
Over the last 25 years, I've had the opportunity to work with well over ...