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Given our average deal size we used to think we needed to have a scaled down offer to get a foot in the door. Once ...
On my flight home the other night I sat beside a woman who headed a line of business at an Environmental Waste ...
Original post date November 3, 2008
Click on the image above. Now this is how you market in a down economy. ...
Pick up any book on Customer Service and the first tip on how to improve or provide a good customer service ...
Original Post Date April 23, 2007
The Define & Align the CMO report is avaliable to today after 2 years in ...
Original post on January 5, 2007
Caveat: I wrote this post 2 years prior to joining an advertising agency. It ...
Over the years I've marveled at the speed at which some organzations are able to go from concept to in-market ...
The promise of a “performance-based” contract or a “risk sharing” agreement sounds so appealing on the surface but ...
Remember when you had a unique product, a top-notch sales force, customers who couldn’t get enough of your product ...
Once upon a time there was a Prince named CMO and he lived in the magic kingdom of Marketing. The kingdom of ...
Original post date November 15, 2006
Over the last 25 years, I've had the opportunity to work with well over ...
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