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My inbox is full of resumes of good marketers that I’ve been fortunate to come to know or work with over the ...
Original post date January 27, 2011
Owners of the MINI-Cooper have long been known to be one of the most ...
Large companies have long recognized the opportunity to address the needs of small business (26 million firms ...
Original post date Feburay 21, 2009
This post was recently featured in an article ...
Original post date March 6, 2009
Tell me if you’ve seen this movie before. After spending months debating about ...
Original post date February 5, 2009
What if you could create a trend that could make your product “THE” hot ...
Original post date January 12, 2009
Last week I had the pleasure…to my surprise…of hearing my 6th grader ...
Given our average deal size we used to think we needed to have a scaled down offer to get a foot in the door. Once ...
On my flight home the other night I sat beside a woman who headed a line of business at an Environmental Waste ...
Original post date November 3, 2008
Click on the image above. Now this is how you market in a down economy. ...
Pick up any book on Customer Service and the first tip on how to improve or provide a good customer service ...
Original Post Date April 23, 2007
The Define & Align the CMO report is avaliable to today after 2 years in ...
Original post on January 5, 2007
Caveat: I wrote this post 2 years prior to joining an advertising agency. It ...
Over the years I've marveled at the speed at which some organzations are able to go from concept to in-market ...