by Katie Weisz Estimated read time: Less than 1 minute
Last month, our CEO Scott Gillum was invited to attend the UT Dallas Sales Leadership Summit as a keynote in a debate with Chris Beall, CEO of ConnectAndSell,Inc.
Scott and Chris discussed topics such as “is digital marketing more effective than SDR?”, Chris’s thinking behind “market dominance”, with a lively rebuttal from Scott, and when sales should get involved in the ‘funnel’ with a customer.
In this clip, an attendee poses the question, “How does the environment and relationship change as the complexity of the solution that you are selling increases?”
Listen in here for both Scott and Chris’ responses:
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Scott sat down with an old friend and senior tech executive, Stephanie Anderson, to discuss how to survive and thrive in the sales culture as a B2B marketer. With Stephanie’s substantial background in sales, service, marketing, and now as the chairman of the board of a healthcare software company, she brings a vast amount of knowledge and expertise to the conversation.
In the interview clip, Stephanie and Scott talk about sales misperceptions of marketing and what marketers can do to strengthen the relationship.
Along with the discussion on sales and marketing culture, Scott and Stephanie also dive into a conversation on CMOs, what is on their minds, advice for those new to the role, and what should be top of mind when “selling” to a CMO.
Watch the Full Interview here.
https://vimeo.com/368034169
Highlights from the Full Interview:
2:31- The advantage of having a sales background
10:20- The Sales versus Marketing divide
20:03- What is on the minds of CMOs
25:20- What advice would you give new CMOs.
To hear the conversation with Stephanie, listen or download here.
It’s not unusual to find companies referring to their relationship with clients as “partnerships.” It’s common to find client logos on vendor websites. But how often do you see an agency or consulting firm’s logo on client websites? If you visit www.evepark.ca – that’s exactly what you’ll see.
Carbon Design, represented side by side with, a global architecture powerhouse, a world-class designer, and the project principal: the innovative green-tech engineering firm, S2E Technologies Inc. Under S2E’s leadership, these firms are inventing a new consumer category – one that integrates bold new ideas about housing and transportation – and radically resets the carbon footprint of both at the same time.
CASE STUDY
Did you know, that until recently restaurant owners only cared about the cleanliness of the food prep area? Most customers, and owners, assumed that if someone got sick after dining out it was because of food poisoning. That was until Carbon Design and Challenger Inc. helped “challenge” the norm by showing owners that half of the outbreaks in a restaurant were caused by people to people transmissions.
Now owners know where the “hotspots” are, and as a result, restaurant are cleaner than ever. Grab your face mask and enjoy a safe night out, but you may want to avoid the raw oysters 😉.
CASE STUDY
How do you do it? By giving clients and users what they want. Using the remaining budget that was to be used to update the site with the new branding we designed and built an entirely new site on a new platform. But audience needs are constantly evolving so the work never stops. Our team continues to audit performance and make improvements.
As a result, the two-year journey has paid off with the site being named #1 in the industry. Even more importantly, their key priority areas (site search, attorney profiles, etc.) were ranked in the outstanding category. Proving that excellence is a journey not just a destination.
