by scott.gillum | Jun 29, 2020 | 2020, Marketing
by Scott Gillum
Estimated read time: 3 Minutes
Build Your Personal Brand & Become a Trusted Advisor. Now that we’re online almost exclusively, every interaction with buyers is being scrutinized. You ARE the company’s brand, now more than ever. Learn how to navigate this high risk environment with our CEO Scott Gillum and xiQ, Inc. CEO Usman Sheikh. Webcast now available on demand here.
Before people decide what they think of your message, they decide what they think of you. The more personalized our communication, the more we show that we care. Whether it’s an email or a one-on-one presentation, marketers and sellers need to do their homework on understanding their prospects and their business needs to appeal to their emotions and build trust.
Personality-Driven Engagement (PDE) by xiQ equips B2B professionals with the insights to build highly personalized messages that build emotional connections with their clients. xiQ uses AI to understand what motivates people, what drives them, and how to influence their decisions.
B2B professionals will learn how to:
- Build their own personal brand
- Understand the personality type of their buyers
- Individualize communication
- Analyze content that resonates
Who should view this webcast?
CMOs, CROs, B2B Account Managers, ABM & Sales Leaders, Marketing and Sales Professionals MUST attend this webinar. This session is OPEN for All.
View the webcast here.
Build Your Personal Brand & Become a Trusted Advisor.
by scott.gillum | Jun 9, 2020 | 2020, Marketing
by Scott Gillum
Estimated read time: 3 Minutes
Episode 5: Getting Sales to Buy Into Inbound Marketing with Special Guest, Matt Stevens
Supporting Sales with Inbound Marketing. Matt Stevens, former head Digital Marketing at Gartner and CEB, faced a significant set of challenges in building out an inbound marketing engine that would deliver sales. Scott and Matt discuss how he was able to get the sales organization to accept Inbound Marketing as a solution to increase their productivity and make quota.
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by scott.gillum | Mar 18, 2020 | 2020, Sales
by Scott Gillum
Estimated read time: 1 Minute
Given the popularity of our last video clip we are releasing another clip of Scott’s interview with Brent. In this slightly longer piece Brent addresses the question of what to do if the buyers felt like they had all the content they needed to make a purchase decision and all sales reps were trained on Challenger. How could you still compete?
To view the full interview with Brent Adamson please click here.
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by scott.gillum | Feb 24, 2020 | 2020, Sales
by Katie Weisz
Estimated read time: 1 Minute
Back in September of 2019, CEO, Scott Gillum, had the opportunity to sit down and interview VP, Brent Adamson. Brent is a distinguished Vice President at Gartner, and a published author with a lot to say about the case between sales and marketing.
During this interview, Brent dove deep into the idea of Challenger as a sales and marketing methodology. These newly released clips are a major highlight to what Challenger is, and isn’t, and how the idea of it has changed over the years.
In part 1 of the clip, Brent goes forth with debunking the idea of Challenger as a ‘sales methodology’, why it should be looked at as more of a ‘go to marketing’ model, and why sales and marketing need to be co-owning the idea of challenger marketing.
In part 2, Brent continues his dive into Challenger Marketing and how marketing and sales needs to focus on the customer in a different way.
Are the customers overlooking information, do customers know more than sales and marketers, or do we need to be telling them what they miss?
To view the full interview with Brent Adamson please click here.
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by scott.gillum | Feb 4, 2020 | 2020, Marketing
by Scott Gillum
Estimated read time: 1 Minute
LHH Rebrand. Is it enough just to give a company a new look? For Lee Hecht Harrison (LHH) the answer was no. After Landor (London) created the new brand identity, LHH engaged Carbon Design to give it life and help reposition the organization with buyers to sell a broader set of solutions.
For the past five months two Carbon teams have worked on new messaging, positioning and creative assets to give meaning to the identity.
LHH launched the new branding at an event in Dallas on January 22, 2020.
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LHH Rebrand.
